MINE 1

THE BACKGROUND

MINE provides Furniture and Home Furnishings Manufacturing.
Studio MINE is a holistic website tool made for interior designers to work for clients who need to furnish their homes.
Previously MINE had Studio MINE v1.0. - which was equipped with only minimum functionality. MINE is rapidly expanding their business, and facing with two major changes:
a) growing number of B2B projects
b) different types of interior designers are using Studio MINE (internal and external designers)

→ We need better tools to catch up with the growth of MINE, and to satisfy all demands of interior designers in one platform.

THE PROCESSES

Understanding how Studio MINE is being used

I started from researches, and those are what I included:

User Flow: To understand how interior designers use the current version of Studio MINE.
User Interviews and Surveys: To deep-dive into user problems.
Competitive Analysis: To know the strength and weakness of Studio MINE.

User Flow

Competitive Analysis

User Interviews and Surveys

Defining MVPs of the first major update

After the research phase is complete, we identified the problems.

THE PROBLEMS

User flows of major pages are not satisfying interior designers.

The pages most frequently used are most painful to use.

Navigations are not really helping users, and the menu categories are not well organized.

The starting point (landing page) is hidden.

UI is not consistent throughout Studio MINE.

EXAMPLES OF HOW WE RESOLVED

Structured menus and added top & side nav bars

BEFORE (v1.0)

Sticky Side nav is taking too much spaces

AFTER (v2.0)

Side nav is hidden

Renewed and categorized top nav

Breadcrumbs

Added a new landing page

BEFORE (v1.0)

Initial page was a part of the admin tool and hidden. It wasn’t an easy flow to open Studio MINE.

AFTER (v2.0)

New landing page with three CTAs and easy access to recent projects.

Added “pick up where I left off”.

Updated major page structure for easier flow

BEFORE (v1.0)

Moodboard and room page with products are separated. This was forcing designers to switch between the two pages.

AFTER (v2.0)

Added card view and list view to deal with large projects.

Designers can select products while working on the moodboard.

Combined the moodboard and the room page.

Building MINE Design System

Studio MINE didn’t have a design system, and it was essential to build the system from scratch.

EXAMPLES OF MINE DESIGN SYSTEM

Icons

Buttons

Logos & Colors

Typography

THE OUTCOMES

“This is absolutely HUGE. I can't get over how fun Studio MINE is to show now. Congratulations on all the work that made these changes possible.”

VP of Operations at MINE

Happy voices from MINE interior designers

“The improvements are amazing! Makes it much more user friendly.”

“It has such great bones!”

“It is such an improvement to be able to design with the product list below the design board.”

“Adding products is easier to get to.”

“The color and look is sleek and professional!”

“This new version seems to flow really well!”

“Easier to move around portal, finding products is easier, searching by project on designer level is great.”

“The presentation page is really the biggest change. It cuts down the amount of time it takes me to design projects significantly”.

“It looks so great when sharing with clients!”

How much do you think Studio MINE was improved with v2.0?

100%

of users scored either 4 or 5 (5 is the highest).

How would you rate Studio MINE on a scale of 1 to 10 (10 is the highest)?

8.4 average points

It was 7.14 with v1.0. 1.26 points increased.

28.6% → 80%

Now 80% of users score Studio MINE more than 8 (10 is the highest). It was 28.6% with v1.0.